12 Days of Colour For The Festive Season
Embrace the magic of the festive season with Mylands "12 Days of Colour" campaign which highlights our most iconic shades, inspired by the floral painting of Dutch Masters. It is a creation of festive floral, fruit and vegetable displays that blend historical artistry with contemporary design, referencing Mylands rich heritage as a historic paint company whilst showcasing our modern approach to colour today.
The campaign also pays tribute to our constant effort to producing sustainable and Plant-Based paints and using natural raw materials.
Embrace the magic of the festive season with Mylands "12 Days of Colour" campaign which highlights our most iconic shades, inspired by the floral painting of Dutch Masters. It is a creation of festive floral, fruit and vegetable displays that blend historical artistry with contemporary design, referencing Mylands rich heritage as a historic paint company whilst showcasing our modern approach to colour today.
The campaign also pays tribute to our constant effort to producing sustainable and Plant-Based paints and using natural raw materials.
The Foundation of Christmas
The first day of Christmas begins with Honest John™ No.58 — a tribute to John Myland, whose integrity built a legacy of craftsmanship. Like the humble beginnings of the season, this serene hue mirrors the simplicity and sincerity of cherished traditions. Just as eggs symbolize creation, Honest John™ No.58 grounds us in authenticity, a timeless reminder of where it all began.
The Buzz of Festivity
On the second day of Christmas, Beehive Place™ No.140 hums with energy—a colour that embodies the industrious spirit of the season. Against a yellow backdrop, leafy greens rise like the hive’s collective efforts, each fold a testament to the teamwork that brings Christmas to life. This vibrant shade echoes the warmth of togetherness, reminding us that joy is always a shared creation.
The Green of Nature’s Gifts
The third day of Christmas blooms in Sorrel Green™ No.207 — a verdant green inspired by the earthy richness of nature. Root vegetables spill from the frame like offerings of abundance, grounding the season in gratitude for the earth’s bounty. This is the colour of evergreen trees, of fresh herbs, of life itself—woven into every corner of our celebrations.
A Legacy of Elegance
On the fourth day of Christmas, Rothschild Street™ No.296 anchors the story—a shade rooted in Mylands’ heritage. This deep burgundy hue cradles the chrysanthemum in a sea of treasures, symbolizing the beauty that grows from a foundation of history. It whispers of tradition, of the enduring elegance that shapes each moment of festivity.
The Warmth of the Table
The fifth day of Christmas gathers us around Indian Lake™ No.288, a colour steeped in warmth and celebration. Juicy pears rest on silver plates, their glow a reflection of shared meals and shared laughter. This rich, earthy red celebrates the heart of Christmas—the table where stories are told, and memories are made.
The Comfort of Home
On the sixth day of Christmas, we step into the embrace of London Brown™ No.287 —a classic, earthy tone reminiscent of cosy interiors and timeless traditions. The sculptural beauty of lilies set against this hue feels like a fireside conversation, where warmth and refinement meet in perfect harmony.
The Elegance of Timelessness
The seventh day of Christmas finds us in Egyptian Grey™ No.154 —a hue inspired by the sophistication of ancient artistry. A poised tulip and a golden quince echo the balance and serenity of this timeless shade, reminding us that amidst the season’s splendor, there is beauty in stillness and simplicity.
The Artistry of the Moment
The eighth day of Christmas celebrates Messel™ No.39, a colour infused with theatricality and motion. Like the persimmons suspended in their dance, this deep green shade speaks to the ephemeral beauty of the season. It’s a moment of artistry—a fleeting performance of colour and life captured forever.
The Drama of the Season
On the ninth day of Christmas, Sinner™ No.238 takes centre stage — a bold, dramatic hue that revels in the richness of tradition. Vibrant blooms burst forth in a celebration of life and colour, each petal a reminder of the joy found in indulgence and the beauty of embracing the extraordinary.
The Creativity of Christmas
The tenth day of Christmas blooms in creativity, with Bloomsbury™ No.267 as its muse. Grapes cascade like ideas, abundant and ripe, against the warmth of terracotta. This bohemian shade, inspired by the artistic legacy of the Bloomsbury Group, celebrates the craftsmanship and care that make Christmas truly personal.
The Luxury of Giving
On the eleventh day of Christmas, Bond Street™ No.219 shines — a colour of elegance and sophistication, named after London’s famed shopping destination. Polished silver trophies glint in the light, a reflection of thoughtfulness and care in every gift. This is the luxury of giving beautifully, a gesture wrapped in love.
The Glow of Christmas
The twelfth day of Christmas arrives in a gilded glow — FTT-001™ Rich Gold, the crowning jewel of the season. Mistletoe draped in cascading ribbons radiates opulence, embodying the splendour of celebration. This is Christmas in its full brilliance, a moment to bask in the light of joy and love.
FESTIVE SEASON COLOUR PALETTE
Photographed by Ollie Tomlinson
Set and flowers by Croco Studio